"There are cottage subway signs in Wujiaochang, and I followed the shopping mall before entering the subway station......" Recently, some citizens posted on social media that some businesses near Wujiaochang Station of Shanghai Metro Line 10 set up subway guidance signs on their own to mislead pedestrians to pass in the shopping mall. A large number of netizens left messages sharing their experiences of detouring because of this.

Netizens posted on social media that some businesses near Wujiaochang Station of Shanghai Metro Line 10 have set up subway guidance signs on their own to mislead pedestrians to pass through the mall. Source: Internet

During the "May Day" period, the Oriental Network Zongxiang News reporter visited the scene, and the merchants of the cottage signs did not think so. In the Pentagon area, passengers are even directly guided to the next stop......

Scene: Follow the signs to "stroll" around and then enter the station

Shanghai Rail Transit Line 10 Wujiaochang Subway Station is surrounded by many large commercial complexes such as Bailian Festival One City Shopping Center, Hopson International Plaza, Wanda Plaza, Suning Life Plaza, and Paris Spring. The design of the sunken plaza not only connects these shopping malls, but also provides convenience for citizens and tourists to shuttle here, and is an important hub of the pedestrian system in the Wujiaochang area.

On the day of the visit, the reporter found that the suspected copycat Line 10 sign reported by netizens was located in the "Night Food Market" on the basement floor of Suning Life Plaza, which is connected to the sunken square.

Entrance to the supper's market

Above the entrance of the market, Metro Line 10 is clearly marked. Walking down the stairs, you can find two passages, the left and the right, both of which are full of passers-by, but there are significantly more people walking out of the market from the left than from the right. Standing at the entrance of the bazaar, as far as the reporter can see, there is no subway guide sign in the left passage.

After descending the stairs into the market, there is a sign for Metro Line 10 hanging above the right passage.

On the contrary, above the right aisle, there is a sign for Metro Line 10. Subsequently, the reporter followed the first sign in the right passage at a normal walking speed for nearly 30 seconds and came to the second fork. Restroom signs and Line 10 guidance signs are hung above the passage on the right side of the fork, and you are still walking forward.

The sign hanging above the second fork, and the sign above the third fork in the red box in the distance.

The reporter walked for nearly 20 seconds and came to the third fork, pointing forward and left. A sign hangs above the site to show that the property management department is ahead, and line 10 goes to the left. The passage in front of the site is narrow and dark, and it is obviously not a passage to the subway station hall. On the left, there are restaurants such as duck vermicelli soup and snail noodles.

After turning left and walking for more than 20 seconds, the reporter came to the fourth fork, with fast food restaurants and beverage shops on both sides of the passage in front, and the guide sign of Line 10 hanging above was moving forward. After walking for a while, the reporter came to a passage, and the sign of Exit 5 of Wujiaochang Station on the upper right and the familiar design of the subway station hall on the right came into view.

The last sign in the market, go ahead and turn right after KFC to the entrance of the subway station hall.

This section of the journey was 1 minute and 40 seconds for the reporter to walk. There are restaurants and shopping shops such as fried chicken, pasta, barbecue, coffee, and milk tea. It was close to 1 p.m. when the reporter visited that day, and several of the restaurants were busy, and there were still customers waiting in line at the door. Following these signs is almost the same as walking around the market.

After following the "cottage" guide sign to the station hall, the reporter returned to the entrance of the market and walked directly to the subway station hall from the left passage of the first fork at a normal walking speed, which took 1 minute. On the left hand side of the passage is an electronic advertising screen, and on the right hand side are restaurants, fruits, snacks and other shops.

Response: It's your business whether you go or not, and you won't tear it down

The basement floor of Suning Plaza is operated and managed by Shanghai Xiaocai Commercial Management Co., Ltd. On the day of the visit, the reporter learned from the person in charge of the company surnamed Du as a tenant of the rented shop that the line 10 sign of the cottage was indeed set up by him.

Supper's Market Property Management Office.

The person in charge admitted that he was aware of the controversy over the installation of Line 10 guidance signs in shopping malls on the Internet, and said that he was not the only one to set up guidance signs in the Wujiaochang business district, "there are also in Bailianli".

"I have an obligation to tell you where this road leads, and it's your business whether you go or not. If I seal off another path and deliberately let them go to me, that's my fault. The person in charge said.

The person in charge told reporters that the rent of the shops in the bazaar is between 18,000 yuan and 25,000 yuan, and "I also know that it (the location) is good, and the flow of people is relatively large, and the rent is more than 30,000 yuan." ”

The other party also said that it had communicated with the subway on this matter, "It has been dealt with and will not be demolished." ”

So, does the metro know?

The reporter reported this to the staff of Wujiaochang subway station. A stationmaster surnamed Zhou accompanied the reporter to "walk" around the market and took pictures of each guide sign. On the same day, he replied that all the guidance signs in this market were not set up by the subway, "We will communicate with the person in charge of the market if you report the problem." ”

The reporter observed at the scene and found that many passers-by would have doubts about how to go at the first fork at the entrance of the market, and most of them chose to believe the signs after seeing the guide signs.

One of the girls, who was trotting with a suitcase, told reporters that she was going to catch a train at Hongqiao Railway Station, and at this time she had followed the guide sign to the market.

A man told reporters that it was not the first time he had come to the subway station, but every time he had followed the guide signs, he realized that he had come full circle. Regarding the mall's drainage, he said: "As a passenger, I can't accept it, and I feel like it's a waste of my time. ”

Some pedestrians also said that they knew that the left passage of the market was the fastest route to enter the station, but they were not in a hurry and wanted to take a stroll.

Non-case: Smell the fumes and walk to the next stop

In addition, there is a similar situation in the Bailian Festival City shopping center mentioned by the person in charge of the above-mentioned bazaar, the reporter came to Bailian Festival City through the sunken square, and there is indeed a guide sign for Metro Line 10 to go forward.

Pentagon field sunken square Bailian another city entrance

After the reporter entered, he found that the two places in the passage are snacks and restaurants, shopping shops and counters, and there are many guests waiting for meals in the passage, so the passage is relatively crowded, and it is very difficult for 3 people to pass side by side in the narrow place.

After walking for nearly 5 minutes in the passage, the reporter did not see other subway guidance signs throughout the whole process, and then asked the counter sales staff to make it clear that the subway station "kept moving forward". Finally, I walked to the entrance of a subway station hall with a less obvious entrance, but fortunately I saw the familiar greenery and did not miss it.

The subway station of Line 10 connected to Bailian Festival of Towns is Jiangwan Stadium Station, not Wujiaochang Station.

However, after the reporter walked into the station hall, he found that this was not Wujiaochang Station, but the next stop, Jiangwan Stadium Station. In other words, the subway guidance sign of Line 10 set up by the operation and management of Bailian Festival Walk does not refer to Wujiaochang Station, but to the next station.

Question: Who should set up the wayfindings, who should maintain them, and who should supervise them?

The setting of the guide sign seems to be a trivial matter, but it has aroused a lot of attention and discussion among the citizens. Many netizens left messages saying that ordinary adults have quite complaints about this, not to mention the disabled and passengers in a hurry, hoping that the relevant departments of the business district and the subway can better set up guidance signs.

The reporter found that for the setting of service signs outside the subway station, it is involved in the "Regulations on the Setting of Service Signs for Rail Transit Operation in Shanghai".

The official website of Shanghai Shentong Metro Group Co., Ltd

Article 43 of the "Provisions" clarifies that the construction units of public transportation hubs, shopping malls and other buildings connected to rail transit stations shall set up positioning signs at the connection with rail transit stations, and the content shall meet the requirements of Article 42. Guidance signs should be placed in transportation hubs, shopping malls and other buildings.

Article 42 mentions that positioning signs should be set up at the entrance of the station, indicating the station name, line name, color code and industry mark.

Article 40 mentions that the rail transit guidance signs outside the station shall be set up within the area of 500 meters away from the station, and there shall be no less than three signs in the same path direction.

According to the data of the Yangpu District Commission of Commerce, during the Spring Festival holiday this year (February 9-16, 2024), the sales (turnover) of Wujiaochang business district reached 256 million yuan, an increase of 41.3% year-on-year and 18.5% year-on-year compared with 2019. As the city's traffic artery and commercial flow artery, the subway promotes the organic development and overall prosperity of the city's commerce, and at the same time brings the benefits of the flow of people, it also becomes a window for the display of cultural image and business district services.

Who should set up the guidance signs outside the subway stations such as shopping malls connected to rail transit stations? How to set them up? Who will maintain and supervise them on a daily basis?

(The original title was: "Reporter dizzy! A subway sign in Shanghai has become a business drainage tool, all the way to the next station?